There are lots of ways you can improve your ranking in search engines such as Google and doing so is called Search Engine Optimization. Everybody wants their business to appear on the first page of google and competition for this placement is fierce. No SEO expert can ever guarantee how high up google will list your website but applying SEO correctly to your website and following these tried and tested techniques can certainly help improve your search engine ranking.
SEO already done for you (included free with your website)
SEO Meta Tags; We have applied SEO Meta Tags to all of your website pages. To see and/or edit this click Pages in the top toolbar, click SEO Meta Tags in the left tool bar and you will see the title, description and keywords we have added that are displayed in search engines for each page of your site.
Alt Tags; Click on Pages in the top toolbar and then click on Page Master, click on your logo (website name) and in the Editor box click on Style, click Alt tag, you will see a few keywords have been placed in here for you. This is an example of how to add alt tags to any image on your website. You are not able to alt tag images within squares, but any other images or objects that you upload and add directly to your website page do check and see if you can add an alt tag. Don't go alt tag crazy and add 100 keywords, just a few is better, the last thing you want to do is make the google crawlers think you're cheating... because this could damage your google ranking.
Site Information; Click on Admin in the top toolbar and then in the left tool bar click on Site Information. Here you will see we have added more keywords and a description. Edit this as you wish but remember to include relevant search words and terms.
Keywords and relevant search terms; The words or terms that potential customers will type into search engines in order to find your business. The keywords/terms that you use must accurately describe and be relevant to your business. If you had to describe your services in 5 words these are the words you should be including here because they are... keywords.
SEO that you can do yourself
Go through your website text and see if there is anywhere you can drop in a few key words. For example if you are a 'London Makeup Artist' then see if it is possible to include 'London Makeup Artist' within your text a few more times. Remember it must make sense and be appropriate or your ranking may suffer.
Blog, Blog & Blog more!
Write regular blog posts including a few key search words and terms where ever appropriate. Don't forget to include SEO Meta Tags as mentioned in our Blog CMS Guide here and keep your blog posts high quality (use a spell checker) and entertaining.
Content is king so keep adding content!
Hire An SEO Expert
Give your site a massive boost in google and other search engines. Over 50 SEO pages added to your website targeting specific keywords and phrases all over a 3 month time period. Get picked up under many specific search terms and see a massive boost in your website traffic.